The aim of this product shoot was to define the brand as they launched their new range of belts. The client wanted to go for a luxurious look which was achieved using the silk material provided by the director as well as the warm mocha backdrop chosen for its complementary nature with the models' skin tones & clothing.
Worn by the likes of Maya Jama & Victoria Monet, 3:19 is a brand that has taken off in a short space of time. As a brand routed in repurposing unwanted items, the ethos of sustainability is literally woven into the fabric of the clothing. My aim was to show off the textures and details of these fabrics with a past.
We choose clothing that we feel best represents our identities and no brand better embodies this than Homegrwn. Birthed from youth culture and a love for the east end of London it was important to the lead designer that the photographs captured the authenticity of the clothing as well as the fleeting experience of being young.